My core skill is marketing and advertising. This world of marketing is amazingly dynamic and has been changing since my first day as an entry level employee long ago. The pace of that change has accelerated And I love it. I've spent 40 years studying and practicing consumer behavior, mass media, social media, news and entertainment.. As part of this, the areas of product/service development, business strategy and planning, pricing, competitive issues, start up issues have become common challenges. Ones that I love tacking with clients.