Grow Your Business With SEO 2.0 March 9, 2021, 2:00pm CST March 9, 2021, 2:00pm CST

Grow Your Business with Google Ads and PPC

Having a website usually doesn't attract enough customers to grow your startup, business or nonprofit.

While social media and SEO are great strategies (that you should be implementing) a third option should

also be considered— advertising online via Google Ads (AdWords). Discover if and why you should be

using Google Ads. Learn how to get started and run your campaigns.

Workshop Topics include:

• What is PPC and Google Ads?

• Why is it important?

• Is it right for my website and business?

• How do I get started?

• How do I maintain my ads?

Understanding Google Analytics to Grow Your Business

You have a website, but how can you measure its performance? Enter Google Analytics!

Track your website traffic, SEO, blogging, and social media efforts using Google Analytics.

Discover which keywords and phrases people use to find you online, which pages viewers find

most interesting, and even how much time they spend on your site. Join Ben Theis, Skol

Marketing's Google guru as he explains the basics of Google Analytics including how to

navigate the dashboard and understand specific metrics; plus, learn how to analyze those

metrics to develop strategies to grow your business!

Workshop Topics:

• Navigate Google Analytics

• Learn about the different metrics

• Focus on important metrics for your website

• Identify strategies to grow your web presence

...And More!

Grow Your Business with SEO 2.0

Already have a basic understanding of SEO? Then this session is for you!